From separate cultural programmes to one cohesive digital platform. The website brings together events, projects, books, and e-commerce, translating the center’s existing identity into a distinctive editorial web system.
Completed as part of my work at Studio 4–6.
Role
Product / UI/UX Designer
Scope
Responsibilities
Visual direction, UI design, key pages, responsive layouts, guidance of a second designer, client communication, and presentation of design decisions
Year / Market / Stage
2025 / Russia / Design completed
Visit the website:
https://www.voznesenskycenter.ru
Cultural Center
The project was based on an existing brand book, but I introduced my own design direction for the website. Since the center places a strong emphasis on literature and operates its own bookshop, I extended this idea into the digital experience by creating a grid inspired by editorial and book layouts.
The concept was developed beyond the page structure itself. It was reinforced through distinctive irregular lines and an additional continuous ticker in the header, used to keep upcoming events visible throughout the website.
I led the design side of the project: working on the key pages and responsive layouts, guiding a second designer, communicating with the client, and presenting design decisions.
The concept was developed beyond the page structure itself. It was reinforced through distinctive irregular lines and an additional continuous ticker in the header, used to keep upcoming events visible throughout the website.
I led the design side of the project: working on the key pages and responsive layouts, guiding a second designer, communicating with the client, and presenting design decisions.
Visual Direction
A digital platform for a cultural center
The task was to design a multi-page website that brings together several areas of the center’s work:
The goal was not simply to organise the information, but to create a cohesive digital environment in which the event programme, project archive, book content, and commercial journeys feel like parts of the same cultural platform.
- event programme;
- exhibitions and educational projects;
- book initiatives;
- information about the center;
- an online shop for books, merchandise, and printed materials.
The goal was not simply to organise the information, but to create a cohesive digital environment in which the event programme, project archive, book content, and commercial journeys feel like parts of the same cultural platform.
Task
Bringing the cultural programme and book direction together
The main challenge was to accommodate a wide range of content without forcing every page into a single universal template.
The website needed to support:
I addressed this through flexible page compositions built on a shared grid. This maintained consistency across the website while allowing each content type to have its own structure and visual rhythm.
The website needed to support:
- concise event announcements;
- exhibition and educational project pages;
- book-related sections and editorial content;
- a product catalogue;
- book and merchandise pages;
- the complete purchase journey.
I addressed this through flexible page compositions built on a shared grid. This maintained consistency across the website while allowing each content type to have its own structure and visual rhythm.
Approach
Different content formats within one coherent system
The final design supports the cultural center’s key user journeys:
browsing the current event programme;
finding and exploring events;
discovering exhibitions and educational projects;
navigating to book initiatives;
browsing the product catalogue;
selecting and purchasing books or merchandise.
Each section was given a distinct visual rhythm based on the nature of its content. The event programme is designed for quick scanning, project pages support deeper and more sequential exploration, while book-related sections provide a calmer editorial reading experience.
The responsive layouts preserve this logic across mobile devices. Horizontal compositions are reorganised into a clear vertical flow, while primary navigation and actions remain accessible.
browsing the current event programme;
finding and exploring events;
discovering exhibitions and educational projects;
navigating to book initiatives;
browsing the product catalogue;
selecting and purchasing books or merchandise.
Each section was given a distinct visual rhythm based on the nature of its content. The event programme is designed for quick scanning, project pages support deeper and more sequential exploration, while book-related sections provide a calmer editorial reading experience.
The responsive layouts preserve this logic across mobile devices. Horizontal compositions are reorganised into a clear vertical flow, while primary navigation and actions remain accessible.
Final Interface
A page system for events, projects, and books
The online shop was integrated into the website’s overall architecture and visual system.
Books, merchandise, and printed materials do not feel like a separate commercial section. The catalogue continues the visual and conceptual language of the center’s cultural and publishing initiatives, creating a natural transition from editorial content to product discovery.
The store needed to preserve the character of the brand while providing a clear purchase journey:
Catalogue → Product page → Cart → Checkout
The design prioritises book covers, product photography, descriptions, and essential product information. Interface elements remain visually neutral and do not compete with the content.
Books, merchandise, and printed materials do not feel like a separate commercial section. The catalogue continues the visual and conceptual language of the center’s cultural and publishing initiatives, creating a natural transition from editorial content to product discovery.
The store needed to preserve the character of the brand while providing a clear purchase journey:
Catalogue → Product page → Cart → Checkout
The design prioritises book covers, product photography, descriptions, and essential product information. Interface elements remain visually neutral and do not compete with the content.
Online Shop
A commercial journey integrated into the cultural platform
The result is a multi-page website that brings together the event programme, cultural projects, book initiatives, and online shop within one digital platform.
The new system helps users discover events, explore cultural and educational content, and move naturally towards purchasing books or merchandise. The website extends the center’s visual communication and physical space into a digital environment while preserving and adapting its existing identity.
The new system helps users discover events, explore cultural and educational content, and move naturally towards purchasing books or merchandise. The website extends the center’s visual communication and physical space into a digital environment while preserving and adapting its existing identity.
Result
Result
NDA* This case study uses the placeholder name [NDA] Date. Some product details and visual elements have been adapted for public presentation.
